My Role: User Researcher/Content Strategist
Project Duration: Three Months (Q1 2019)
Client: Balance Innovation & Design
Methods: User Interviews, Content Auditing (Internal and Competitive), Personas, Wire-framing, UI Design, Web Development
Output: Sustainability Document
Synopsis: While working at Balance, I was tasked with running a Content Strategy project through the first quarter of 2019. I prepared a roadmap consisting of 10 different stages including stakeholder interviews, client interviews, personas, message architecture design, taxonomy design, content calendar creation, and governance model. My final task was to take all of the data I accumulated and develop a sustainability document using HTML and CSS through Squarespace.