ARCHITECT USER RESEARCH
My Role: User Researcher
Project Duration: Two Months (2019)
Methods: User Interviews, Mental Model Diagram, Thematic Analysis
Output: Findings and Recommendations Report, Prototypes
Synopsis: PoweredAire approached us with a need to innovate in the Air Curtain space. A major ask of theirs was to understand what an "Architect-Friendly" air curtain is and how to design one within the constraints of their design and brand language. My role was to conduct 4 interviews with architects and 7 interviews with stakeholders within a two-week timeframe and create a recommendations report based upon the findings. Finally, I worked with our industrial designers to help design the air curtain itself.
PoweredAire needed to differentiate themselves within the Air Curtain market by creating an "Architect-Friendly" unit. The problem is they had a limited understanding of what "Architect-Friendly" means. This is why user research was chosen as a method for product design.
During the discovery phase of the project, I conducted seven interviews with PoweredAire stakeholders.
- Understand the company's manufacturing constraints
- Understand the needs/requirements of sales, marketing, and corporate from the air curtain's design
- Understand flexibility with materials
- Understand what has worked/not worked in the past.
- Understand the brand requirements/tenets
Following the stakeholder interviews, I ran 4, 45-60 minute interview sessions with commercial architects who have experience with air curtains from across the United States.
- Understand what "Architect Friendly" means
- Hear stories about architects working with or adding air curtains into their builds
- Understand architect goals, attitudes, needs, motivations, behaviors, and frustrations
- Understand differences in needs based upon build locations
- Understand architect mental models for air curtains
After all interviews were finished, I created a mental model diagram synthesized into a condensed research report, outlining prioritized findings and recommendations. Since this data is confidential, I've included a photo of me interacting with a prototype air curtain instead. :)
- Prioritized factors when choosing an air curtain/Architect Decision-Making criteria
- Areas of consideration and evaluation
- Additional General Findings
- Process Documentations
Introducing the EVE-E Air Curtain
Built for the vestibule exception and to be as architect-friendly as possible, the EVE air curtain was released by PoweredAire in mid-2020.
- On-the-surface questioning leads to on-the-surface responses. A good fifteen minutes of the beginning of all interviews had to be dedicated to priming the architects into talking about their roles. This lead to more thoughtful responses later on in the interview, with one participant going into great detail about the definition of "Architect-Friendly".
- Qualitative data is no less hairy than quantitative. I was able to code and turn 300 data points into five discreet recommendations that directly answered our research question. Distilling them into something usable and understandable required a lot of synthesis which was made possible through mental model diagramming.
- Listen. listen. listen. Remaining an active listener throughout the stakeholder and user interviews brought core requirements to the surface which guided the result's design. A core requirement established late in the process was due to comparing the needs of the architects to those of the stakeholders themselves.