My Role: User Researcher
Project Duration: Two Months (2019)
Methods: Competitive Analysis, User Interviews, Personas, Mental Model Diagram
Output: Findings and Recommendations Report
Synopsis: Our client for this project was one of the largest warehouse stores in Canada serving all sorts of items from yard accessories to storage products, similarly to a Walmart or Big Lots in the USA. The Approached Balance with a need to understand how people organize things in their garage and what some opportunities might be to innovate in the space. To understand this, we applied human-centered design to run 8 contextual inquiries with homeowners in the Toronto area. Findings are currently confidential.